Under

Brief // Design a bag for a newly opened store for exclusive women’s and men’s underwear. Make a bag for lingerie and one for men’s underwear. Keep in mind that these should stick together with similar design since they come from the same store.

Solution // I created a stripped-down typographic solution that highlights exclusivity. A suitable name for the store and a simple logo with a design that is integrated and intertwined with the general visual look. The difference between the male/female product is quite subtle and not very conspicuous since I wanted the products to be as gender-neutral as possible.